Calendula's golden flower heads have long been used as food color, dye, cosmetic material, and herbal preparation around the Mediterranean and in later European practice. Historical preparations placed the flowers in poultices, salves, washes, and mouth or throat rinses. The European Medicines Agency recognizes traditional use for minor skin inflammation, as an aid in healing minor wounds, and for minor inflammation of the mouth or throat.

Calendula's bright flowers, long blooming season, and old association with the calendar support modern magical themes of solar warmth, vitality, continuity, success, and protection. Its medieval name Mary's gold connects the plant with devotional offerings and golden light, while modern correspondence traditions commonly assign it to the Sun and Fire.